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    How to bring value to your audience

    Content marketing is all about targeting customers or prospects with insightful, educational or entertaining information in order to generate leads, nurture customer relationships or promote your brand...

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    What are the right channels for my products and services?

    There are multiple channels available for B2B & B2C Marketing, but how do you determine what are the right ones for your marketing strategy?...

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    Why you need to align your IT and Marketing teams

    MarTech (the blending of marketing and technology) should be at the heart of your marketing strategy. Every day, MarTech is increasing in momentum in the marketing world. In this digital era, marketing can no longer function without technology. It has overtaken our global culture and is reshaping the entire business landscape. Your customers and competitors use technology throughout the entire day to analyse behaviour...

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    What makes a digital community?

    When Facebook went public in 2012, the question on everyone’s mind was: How will Facebook make any money?...

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    How to build a digital footprint?

    A digital footprint is everything you share, leave and do online. This trail of data that you leave behind includes...

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